GRAPHICS FOR A TOWNSHIP CLUBHOUSE
“ The aim was not just to create art, but to showcase the lifestyle that the Township promises to existing and future buyers ”
Mockingbird Studios was assigned to communicate the essence of the lifestyle provided by a builder in their township in Thane, Maharashtra. The Clubhouse is a post-work hours and weekend refuge for the community and the graphics needed to add to the surrounding richness.
Since the clubhouse is multi-storeyed the staircase was a great location to showcase the lifestyle that the township offers. The brief was to create this in a graffiti style with a combination of text and iconography. The vinyl installation in this case was particularly tricky because of the steps. But the Mockingbird team managed to do a fantastic job (as is visible)